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How to Maximise Outcomes for Your Business Through the Effective Use of AI

Artificial intelligence (AI) is changing business operations across industries. This blog will guide you through the practical applications of AI, making it accessible for any business owner looking to improve efficiency and effectiveness. 

Content Directory:

  1. Understanding AI’s Role in Your Business
  2. Using AI to Save Time
  3. Types of AI
  4. Crafting Effective Prompts to Minimise Edits

The uses for AI in a business are extensive and can range from team training, a chat bot on your website, cybersecurity or data analysis. AI can automate tasks, boost productivity, streamline processes and enhance customer experiences. AI is helping us with tasks that typically take Human Intelligence (HI) and performs them more efficiently. For instance, AI tools like Akkio can process large data sets, gather insights and make predictions, which is vital for informed decision-making in business operations.  

Examples and Benefits

Chatbots: AI-powered chatbots like those from Drift or Intercom can handle customer inquiries 24/7, providing instant responses and freeing up human agents for more complex tasks. This leads to improved customer satisfaction and reduces operational costs.  

Cybersecurity: AI systems such as Darktrace use machine learning to detect and respond to cyber threats in real-time, significantly reducing the risk of data breaches and protecting sensitive information. 

Some of the practical applications of AI in a business are its ability to assist with content creation, contract writing, marketing campaign planning, team training and more. This drastically reduces the time spent on these tasks, allowing your team to focus on more strategic activities. Here are some of the ways AI can be applied to your work. 

Content Creation 
 
Blog Writing: Tools like Jasper or Writesonic can generate draft articles based on simple prompts, helping you maintain a consistent content schedule. For example, you can input a prompt like “Write a blog about the benefits of AI in small businesses,” and the AI will produce a detailed draft.  

Social Media Posts: AI can help you craft engaging social media posts tailored to your audience. By analysing previous posts and their performance, tools like Buffer’s AI assistant can suggest optimal times to post and even generate content ideas. 

Drafting Contracts 
 
AI can generate contract templates based on specific parameters, ensuring that all necessary clauses and legal terms are included. AI can suggest relevant clauses based on the type of contract and the specifics of the agreement, reducing the time needed to draft a contract from scratch. AI can verify that the contract complies with relevant laws and regulations, highlighting any areas that may require modification to ensure compliance. 

(Using AI for these purposes should always be double checked by a legal professional) If you’re in need of legal advice you can contact us here and discover the legal experts we have on hand! 

Campaign Planning 

Content Creation: GPT-4 can assist in creating compelling copy for ads, emails, and social media posts. For example, you can input a brief about a new product launch, and the AI will generate engaging content for various platforms. 
 
Data Analysis: AI can analyse vast amounts of data to predict customer behaviour and assess competitor marketing efforts. Tools like CompeteShark can provide insights into your competitors’ strategies, helping you refine your own campaigns.  

Team Training 
 
Custom GPTs: an AI like ChatGPT has a built-in system for training your own AI, called “Custom GPTs.” With this, you can feed your GPT brand documents and answers to commonly asked questions.  

Example: Upload your terms of service (TOS) document and new staff will now be able to ask the AI questions about your company’s TOS to help them better understand it. This approach streamlines the onboarding process, ensuring that new staff members have access to consistent and accurate information whenever they need it. 

Integration Tools: 

CompeteShark: An AI tool that doesn’t require prompting and integrates seamlessly into your existing systems, providing valuable insights into your competitors’ activities.  

Akkio: An AI platform that automates data analysis and decision-making processes, helping you uncover actionable insights without needing to write code.  

OpenAI’s ChatGPT: Renowned for its ability to understand and generate human-like text. The latest release, GPT-4, offers improved accuracy, context understanding, and adaptability.  

Example: Use ChatGPT to draft a press release. Provide a prompt like, “Draft a press release announcing our new AI-powered product,” and the AI will generate a professional and polished document.  

Google’s Gemini: A powerful text-generation model designed to enhance a wide range of applications. Ideal for generating text for writing emails, blogs or social media posts. 

Anthropic’s Claude: An AI language model designed to assist with various tasks. Claude can be used for everything, from drafting emails to generating detailed reports. Perfect for assisting with tasks that involve writing. 

OpenAI’s DALL-E: Excels in generating creative and imaginative images from textual descriptions. For example, you can input a prompt like, “Create an image of a futuristic cityscape,” and DALL-E will produce a highly detailed and imaginative visual.  

Midjourney: Known for its emphasis on artistic style and quality, generating visually stunning and unique images. Midjourney is perfect for projects that require a more artistic and interpretative approach. 

Good prompting leads to more accurate and useful AI outputs. Here are some tips: 

Be Specific and Detailed: 

The more specific the better, this will allow the AI to generate something closer to your needs. Start by giving the AI a role, specify the task, add detail, identify the audience. For example, if you want AI to help you plan a marketing campaign you may consider using these prompt tips: 

  • Assign a Role: Instruct the AI to act as an expert in the field: “You are a marketing expert” or “Act like a marketing expert 
  • Specify the Task: Clearly state what you need: “Give 5 blog ideas in a table format” 
  • Add Detail: Include specific requirements: “Generate a table of 5 unique blog post ideas about sustainable living, each with a brief summary.” 
  • Identify the Audience: Tailor the response for a particular group: “The audience includes young professionals aged 25-35 into fitness and wellness.” 

Set the Tone:

Clearly indicate the tone or feel you want the AI to use. For instance, you can prompt, 
“Write in a professional and persuasive tone suitable for a business presentation.”  
 
Or: “Write in a casual tone, to build rapport with the reader” 

Setting the tone helps align the output closer to your brand voice. 

Based on the tone you provide; the outcomes will vary significantly as you can see from the examples below: 

Use Keywords: 

Including relevant keyworks in your prompt will tell the AI to add those keywords throughout the text, which is particularly useful for SEO in content creation. AI has limited capability to optimise content for SEO. Asking the AI to produce SEO optimised content will not produce the result you may be looking for due to limitations around keyword research.  

Below we’ve included an example prompt demonstrating how to prompt the AI into incorporating the relevant keywords: 

Provide Example:

Include an example of the style or approach you prefer. This gives the AI a concrete model to emulate. For instance, provide a sample paragraph or even an entire blog and ask the AI to follow the same style and tone.  

When you put all of this together you will have a prompt that looks like this: 

Review and Adjust: 

Use initial outputs as learning opportunities to refine your prompts. Notice what the AI handles well and where it falls short, adjusting your prompting strategy accordingly. AI-generated content should always be edited to ensure its personable and aligns with your brand’s voice.  

Example of Adjustments: AI tends to overuse certain words, specify in your prompt not to use those words excessively. For example, “Generate a blog post on AI trends without overusing the words ‘innovative’ and ‘cutting-edge.” 

AI is a powerful tool that can transform your business operations, improve efficiency, productivity, and decision-making processes. By understanding the different types of AI and how to effectively use them, you can leverage AI to save time, enhance customer experiences, gain a competitive edge and work smarter. 

At CH4B, we are dedicated to supporting SMEs by highlighting the various business tools they need to thrive. If you’d like to delve deeper into the world of AI and discover how to utilise these tools to transform your business, improve efficiencies, and productivity, book a call with us today! 

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How to Maximise Outcomes for Your Business Through the Effective Use of AI

Artificial intelligence (AI) is changing business operations across industries. This blog will guide you through the practical applications of AI, making it accessible for any business owner looking to improve efficiency and effectiveness. 

Content Directory:

  1. Understanding AI’s Role in Your Business
  2. Using AI to Save Time
  3. Types of AI
  4. Crafting Effective Prompts to Minimise Edits

The uses for AI in a business are extensive and can range from team training, a chat bot on your website, cybersecurity or data analysis. AI can automate tasks, boost productivity, streamline processes and enhance customer experiences. AI is helping us with tasks that typically take Human Intelligence (HI) and performs them more efficiently. For instance, AI tools like Akkio can process large data sets, gather insights and make predictions, which is vital for informed decision-making in business operations.  

Examples and Benefits

Chatbots: AI-powered chatbots like those from Drift or Intercom can handle customer inquiries 24/7, providing instant responses and freeing up human agents for more complex tasks. This leads to improved customer satisfaction and reduces operational costs.  

Cybersecurity: AI systems such as Darktrace use machine learning to detect and respond to cyber threats in real-time, significantly reducing the risk of data breaches and protecting sensitive information. 

Some of the practical applications of AI in a business are its ability to assist with content creation, contract writing, marketing campaign planning, team training and more. This drastically reduces the time spent on these tasks, allowing your team to focus on more strategic activities. Here are some of the ways AI can be applied to your work. 

Content Creation 
 
Blog Writing: Tools like Jasper or Writesonic can generate draft articles based on simple prompts, helping you maintain a consistent content schedule. For example, you can input a prompt like “Write a blog about the benefits of AI in small businesses,” and the AI will produce a detailed draft.  

Social Media Posts: AI can help you craft engaging social media posts tailored to your audience. By analysing previous posts and their performance, tools like Buffer’s AI assistant can suggest optimal times to post and even generate content ideas. 

Drafting Contracts 
 
AI can generate contract templates based on specific parameters, ensuring that all necessary clauses and legal terms are included. AI can suggest relevant clauses based on the type of contract and the specifics of the agreement, reducing the time needed to draft a contract from scratch. AI can verify that the contract complies with relevant laws and regulations, highlighting any areas that may require modification to ensure compliance. 

(Using AI for these purposes should always be double checked by a legal professional) If you’re in need of legal advice you can contact us here and discover the legal experts we have on hand! 

Campaign Planning 

Content Creation: GPT-4 can assist in creating compelling copy for ads, emails, and social media posts. For example, you can input a brief about a new product launch, and the AI will generate engaging content for various platforms. 
 
Data Analysis: AI can analyse vast amounts of data to predict customer behaviour and assess competitor marketing efforts. Tools like CompeteShark can provide insights into your competitors’ strategies, helping you refine your own campaigns.  

Team Training 
 
Custom GPTs: an AI like ChatGPT has a built-in system for training your own AI, called “Custom GPTs.” With this, you can feed your GPT brand documents and answers to commonly asked questions.  

Example: Upload your terms of service (TOS) document and new staff will now be able to ask the AI questions about your company’s TOS to help them better understand it. This approach streamlines the onboarding process, ensuring that new staff members have access to consistent and accurate information whenever they need it. 

Integration Tools: 

CompeteShark: An AI tool that doesn’t require prompting and integrates seamlessly into your existing systems, providing valuable insights into your competitors’ activities.  

Akkio: An AI platform that automates data analysis and decision-making processes, helping you uncover actionable insights without needing to write code.  

OpenAI’s ChatGPT: Renowned for its ability to understand and generate human-like text. The latest release, GPT-4, offers improved accuracy, context understanding, and adaptability.  

Example: Use ChatGPT to draft a press release. Provide a prompt like, “Draft a press release announcing our new AI-powered product,” and the AI will generate a professional and polished document.  

Google’s Gemini: A powerful text-generation model designed to enhance a wide range of applications. Ideal for generating text for writing emails, blogs or social media posts. 

Anthropic’s Claude: An AI language model designed to assist with various tasks. Claude can be used for everything, from drafting emails to generating detailed reports. Perfect for assisting with tasks that involve writing. 

OpenAI’s DALL-E: Excels in generating creative and imaginative images from textual descriptions. For example, you can input a prompt like, “Create an image of a futuristic cityscape,” and DALL-E will produce a highly detailed and imaginative visual.  

Midjourney: Known for its emphasis on artistic style and quality, generating visually stunning and unique images. Midjourney is perfect for projects that require a more artistic and interpretative approach. 

Good prompting leads to more accurate and useful AI outputs. Here are some tips: 

Be Specific and Detailed: 

The more specific the better, this will allow the AI to generate something closer to your needs. Start by giving the AI a role, specify the task, add detail, identify the audience. For example, if you want AI to help you plan a marketing campaign you may consider using these prompt tips: 

  • Assign a Role: Instruct the AI to act as an expert in the field: “You are a marketing expert” or “Act like a marketing expert 
  • Specify the Task: Clearly state what you need: “Give 5 blog ideas in a table format” 
  • Add Detail: Include specific requirements: “Generate a table of 5 unique blog post ideas about sustainable living, each with a brief summary.” 
  • Identify the Audience: Tailor the response for a particular group: “The audience includes young professionals aged 25-35 into fitness and wellness.” 

Set the Tone:

Clearly indicate the tone or feel you want the AI to use. For instance, you can prompt, 
“Write in a professional and persuasive tone suitable for a business presentation.”  
 
Or: “Write in a casual tone, to build rapport with the reader” 

Setting the tone helps align the output closer to your brand voice. 

Based on the tone you provide; the outcomes will vary significantly as you can see from the examples below: 

Use Keywords: 

Including relevant keyworks in your prompt will tell the AI to add those keywords throughout the text, which is particularly useful for SEO in content creation. AI has limited capability to optimise content for SEO. Asking the AI to produce SEO optimised content will not produce the result you may be looking for due to limitations around keyword research.  

Below we’ve included an example prompt demonstrating how to prompt the AI into incorporating the relevant keywords: 

Provide Example:

Include an example of the style or approach you prefer. This gives the AI a concrete model to emulate. For instance, provide a sample paragraph or even an entire blog and ask the AI to follow the same style and tone.  

When you put all of this together you will have a prompt that looks like this: 

Review and Adjust: 

Use initial outputs as learning opportunities to refine your prompts. Notice what the AI handles well and where it falls short, adjusting your prompting strategy accordingly. AI-generated content should always be edited to ensure its personable and aligns with your brand’s voice.  

Example of Adjustments: AI tends to overuse certain words, specify in your prompt not to use those words excessively. For example, “Generate a blog post on AI trends without overusing the words ‘innovative’ and ‘cutting-edge.” 

AI is a powerful tool that can transform your business operations, improve efficiency, productivity, and decision-making processes. By understanding the different types of AI and how to effectively use them, you can leverage AI to save time, enhance customer experiences, gain a competitive edge and work smarter. 

At CH4B, we are dedicated to supporting SMEs by highlighting the various business tools they need to thrive. If you’d like to delve deeper into the world of AI and discover how to utilise these tools to transform your business, improve efficiencies, and productivity, book a call with us today!